Kevin Fiske was an industrial correspondent before editing corporate journals. He spent eight years with Racal Electronics providing in-house PR support to many of the group's operating companies.

After two years with a high-tech PR consultancy he returned to Racal to create and manage a PR department for its £500 million turnover security activity. He co-founded the Sage Partnership in 1989.

Geoff Twibell began his technical marketing career in industrial journalism, moving after five years to his first PR post with Decca's aerospace business.

He then joined Racal's data communications division as it was moving into managed services, playing a decisive role in the PR and political lobbying that led to Racal winning the £450 million Government Data Network contract in 1988.